Survey Says: Americans Prefer “Made in USA”
by Rosemary Coates
The Reshoring Institute recently surveyed nearly 500 Americans across the country and asked if they prefer to buy products that are labelled “Made in USA.” Would they be willing to pay more for these items? Nearly 70% of the respondents indicated that they prefer American-made products. Slightly more than 83% responded that they would pay up to 20% more for products made domestically. Respondents to the Reshoring Institute survey were both consumers and industrial buyers.