Wire Mexico: New satellite trade fair by Messe Düsseldorf

Düsseldorf, Germany – Mexico is becoming increasingly important and is a key growth market for the wire and cable industry. Demand for these products is increasing, particularly from the Mexican automotive, electronics and energy industries. Where investment, planning and new construction is taking place, key technologies such as cables and wires are needed. This demand was the decisive reason for Messe Düsseldorf to enter the Mexican market in 2024, beginning with the special wire Mexico pavilion as part of the established Mexican trade fair Expo Manufactura. The event will be held from January 30 – February 1, 2024, at the CINTERMEX Centro Internacional de Negocios, Monterrey. The city is located in the northeast of Mexico and is the capital of the Mexican state of Nuevo León.

The International Trade Fair for Manufacturing Technology, Automation and Robotics – Expo Manufactura – has been held annually in Mexico since 1996. It is managed by the international organizer Tarsus Mexico. It is Mexico’s leading trade show for multiple manufacturing industries.

The last Expo Manufactura in February 2023 attracted 330 exhibitors, presenting more than 600 brands during the three trade fair days. More than 15,500 visitors from 26 countries traveled to Mexico, primarily machinery manufacturers, suppliers, metal fabricators and experts from the electrical and automotive industries.

With a population of over 130 million citizens, large oil and gas reserves as well as rich mineral resources such as gold, silver, lead, zinc and copper, Mexico is an important market. “Mexico is a growing international location that holds enormous growth potential, especially for the wire and cable industries,” said a delighted Daniel Ryfisch, Director of Messe Düsseldorf’s largest portfolio, wire, Tube & Flow Technologies.

Paul St. Amour, VP of Latin America for Tarsus Group, added: “We are delighted to add another industry sector to Expo Manufactura so that it will continue to be the most important manufacturing trade show in Northern Mexico. The wire pavilion with Messe Dusseldorf´s vast experience is a perfect addition for Expo Manufactura.”